Web Page 2.0Blogs are simply the evolution of the personal Web page. They made publishing online easier for everyone because you don't need to know HTML. Just type your thoughts into a form, and the software builds the code automatically. No Webmaster bottleneck. Blogs have become such a phenomena because they dramatically reduce the "friction" to publishing online.
The Millions of HTMLess can now have their say. And the sheer number of Bloggers means the brilliant, funny and fabulous poke through the slime.
They're here to stay like anything else that works better. I just hope we pitch the name soon. Can't stand saying it.