The acceleration of technology is the central driving force of our world. My goal is to explain what it means for you.

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Wednesday, July 13, 2005

Mass Media, By And For The Masses

A woman in London during the transit bombings went to a public webcam and used her cell phone to report her observations and feelings. She may be the first to step in front of the new mass media, by and for the masses.

I was personally awestruck by how and Flickr became channels for democratized real time reporting during the London bombings. Bloglines and RSS connected everything seamlessly, essentially turning the entire universe of Blogs into one stream.

Phone cams at one end took pictures from practically everywhere during and after the attacks. Enough people posted pics to to extensively cover what was happening on the ground. Bloggers close to the scene provided ongoing summaries and updates.

As fresh news rushed to the Web from everywhere, offered real-time-most-recommended links.

A couple of interesting facts:
Since Bloglines includes the number of total subscribers to any feed you have subscribed to, you can tell at a glance how popular that feed is. The Flickr and feeds went into the hundreds from only a few subscribers within a couple of hours.

Completely spontaneous emergent mass media, by and for the masses. The digitally connected masses have leached the mass from media, now adjusting to its rightful place as simply another niche. In short, viable grass roots media has arrived.

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